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About - Coded Yellow


Coded Yellow


Heather Yasmin WheelerCoded Yellow is owned and managed by Heather Yasmin Wheeler, a serial website entrepreneur who discovered, and fell in love with, the World of Pokémon during lockdown in 2020.

However, it soon became apparent that the majority of Pokémon sites appear to be directed to the seasoned player / collector and assume a prior knowledge.

Coded Yellow was founded on 6th February 2021 with the aim of offering comprehensive news, views and information about Pokémon characters, products and expansions for users with or without prior knowledge of Pokémon. 

The name Coded Yellow is derived from the coding needed to build a website and the colour of Heather’s favourite Pokémon, Pikachu. Heather writes articles on this site using the pseudonym Heather Yasmin.  



The inherent philosophy behind this site is that all articles are written with full explanations so they can be easily understood by beginners and seasoned Pokémon enthusiasts alike. We aim to write to the point and do not pad our articles out with unnecessary waffle so that answers to questions can be found easily. 

The site currently contains five main areas:

  • Information about Pokémon Characters, in our Pokédex section, including full card lists for each Pokémon. 600 are currently completed and we aim to have all characters completed by March 2023.
  • Descriptions of Trading Card Game Products, including content lists, in our TCG Products area. This area also includes simple pack weight and pull rate tests for the latest expansion sets.
  • The Card Info section includes information about different types of Trading cards, specialities and symbols found on cards. 
  • Previous and upcoming expansion series and sets in TGC Expansions
  • Card Lists for all expansion sets (to be completed by January 2023.

Going Forward

Coded Yellow has grown since its foundation and currently receives around 30,000 page views per month. We aim to add new material on a daily basis across all sections of the site. 

As the site continues to grow, there will be opportunities to write for us, possibly as early as January 2023. 

Do you have a passion for Pokémon, enjoy writing and share our site philosophy? If you would be interested in writing for us when the opportunity arises please get in touch:

Email –  [email protected] with the following information

  1. Name
  2. Email
  3. Town / Country
  4. Topics you are interested in writing about
  5. Links to 2 or 3 published Pokémon articles or attach 2 Pokémon related articles to your email (min 400 words)
  6. Why you feel you would be a good fit for Coded Yellow

We guarantee we will read all submissions we receive and aim to reply within 3 weeks.


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